Yahoo Launches Apps for Apple Watch In Taiwan
Part of the search engine latest attempt to push into “mobile first” strategy.
Yahoo Inc. (NASDAQ:YHOO) has launched about four apps which were designed for Apple Smart Watch in Taiwan. The move is seen as the latest push by the search engine to get a foothold in the mobile app market.,which is growing thanks to increasing Internet penetration and the growing use of wearable devices powered by the Internet.
The four free apps, which include Yahoo Weather, Yahoo News, Yahoo News Digest, will be redesigned for the Apple Watch, allowing Yahoo to give customers a new personal experience whilst making it highly engaging too. For example, the Yahoo Weather app will provide twice daily forecasts notifications via the graphic interface known as “Glance”.
Fernando Delagado, product development director who looks into Yahoo apps, stated that the Apple Watch has helped to “reimagine mobile services”, providing a platform as to how to integrate its products in the mobile phones.
The “mobile first” strategy was adopted by Yahoo CEO Marissa Mayer back in 2012,and that has resulted in the number of users from Yahoo’s mobile users to rise from 400 million back in late 2013 to over 600 million right now.
And the user growth has corresponded with a growth in the revenues.Revenued from the mobile devices grew by more than 60% to over $230 million during the Q1 of the current fiscal year, and the number of people handling the mobile team has risen from the less than 40 to over 500 people.
According to Apple’s official website, Apple Watch will be released to the Taiwanese public by the last week of this month, 26th June to be precise. And it will be available at a select version of Apple’s retail store as well as its authorized dealers. However, there is no word of the pricing there. In the meantime, Yahoo will continue to collect feedback from its users through a number of apps that will be displayed on the Apple Watch, which are to be launched globally.
Yahoo stock price ended the day at $40.29, a drop of 0.044% the previous day. Yahoo has been struggling to try and identify it after its number of executives has been shown the door, and a number of its products have been shifted off due to lack of demand. It’s also putting into question CEO Mayer’s future, who are highly questioning her strategy in attracting more traffic towards it side.