Amazon Prime Is Having A Good Year Indeed
Amazon Prime has surpassed the 40 million subscribers' mark and is having a tremendous year.
Amazon Inc. is constantly working to make its Prime service more popular throughout the world. The company is the reigning monarch of online shopping in America; hence, it realizes the importance of providing the best to its customers. This year, Amazon will be celebrating its 20th anniversary, with plans to go big for it. The company has 40 million subscribers and eye for the competition now.
Undoubtedly, Amazon is going strong and it has been a good year for them. Regardless of the fact that it miserably failed in the smartphone market with its latest Fire Phone, Amazon Prime subscribers have crossed the 40 million mark and determined to keep on growing user database.
Kindle is regarded as the best seller of the company, as it provides a diversified range of e-books to its customers along with the biggest international launch and expansion so far in Mexico. The manufacturer is concerned that it might lose a good chunk of market share to the newly launched online retailers that will take on Amazon Prime in the future.
Prime has never disclosed its statistics or actual number of subscribers in the past, but it is surely having a good year and performing well in the market by all accounts. An outside firm, Consumer Intelligence Research Partners, stated that the company’s service has more than 40 million subscribers on its Prime platform domestically, which puts it in the same category as of Netflix in terms of subscribers.
According to Fast Company, “Since its launch in 2005, the price of Amazon Prime has eventually climbed to $99 a year. For that price, customers get a host of benefits. Although most subscribe for free two-day shipping, there’s also the popular streaming service Prime Instant Video, streaming music, a Kindle sharing library, and the ability to share Prime subscriptions with household members.”
The company is now all set to launch its own version of Black Friday, named as Prime Day. It claims that the latter will be bigger and better than the former and it will offer more deals and discounts to its customers in comparison. Amazon has announced that Prime Day will take place on July 15.
The online retail giant wants to take online retail shopping to a next level. Reportedly, it wants to work not just to compete against Wal-Mart, eBay, and Jet.com, but it wants to change total scenario of it. It can be stated that it is determined to shape the ‘shopping culture’ among people.