Netflix Adds Exclusive Shows And Movies For 'Tweens'
Netflix, Inc. has a new plan of providing its young audience with original movies and shows and have a 'little bit of everything' for its viewers.
Netflix, Inc. has decided to produce programs and movies for its young audience. The video streaming services company will be producing exclusive television shows and movies for the teenage crowd. They are looking forward to focusing on the ‘tweens’ as their new expanding strategy.
According to the Vice President of Global Independent Content at Netflix, Eric Barmack, the movie streaming company is trying to fill a market gap that has been created, initially the company had already positioned itself towards the millennials the gap has been created between the millennials and post millennials, now the video streaming giant wants to attract the post-millennial audience towards Netflix.
He added that scripted entertainment that focused on teenagers was scarce whereas a number of entertainment companies offered programming that interested young adults and children. Furthermore, the Vice President stated that when it comes to on demand streaming services, there’s a scarcity of good scripted material that can cater to this audience and additionally added that it’s a challenge as well as an opportunity.
The U.s based streaming media player has over 63 million subscribers all around the world. Even though the company does not break its customers down according to their age group, the company is making additional investments to provide each sector with original content in movies, shows and documentaries. According to a recent report by Cassandra, parents whose kids are of 7 to 17 years of age said that their children’s opinion counts a lot when they are deciding on which subscription services to buy which include Netflix, Hulu, Spotify etc.
Netflix, Inc. last month stated that it was going to launch a program for girls called ‘Project Mc2’ which focused on science and tech –savvy girls. They wanted to air these show for young girls so that they could get interested in fields such as Science, Technology, Art, Math and Engineering (S.M.A.R.T).
According to Netflix news, the video streaming company in the next few months will release its new series and movies that focus on teenagers as its trying to offer ‘a little bit of everything’ to its viewers. Teenagers spend most of their time either on their mobile phones and apps or on the web and hardly ever watch the traditional television programs; hence the company is trying to adjust with the fast shifting habits of this audience.
The company believes that YouTube personalities are an attractive way of luring this audience into watching its shows and movies so they have licensed for two films which include “Smooch: The movie” and “Bad Night” starring Lauren Luthringshausen and Jenn McAllister who are also YouTube personalities.