Netflix Competitor Nasper to launch ShowMax in SA
Nasper, one of Netflix competitors has planned to launch its Subscription video on demand service in South Africa on August 19, 2015 to capture the market before Netflix does by the end of 2016.
Netflix, Inc. has decided to take over the South African market in the next two years. Even though Netflix is not officially available in South Africa it has not stopped people from accessing it unofficially through various means.
Since Netflix has planned to launch its video streaming services in the country in the next two years, its rival Nasper has already decided to take a leap and swoop in to capture the market. Nasper is a multi-national internet services company that runs in over 130 countries worldwide. Recently, the company had announced that it will be launching its Video on Demand Subscription (VODS) service in South Africa called ShowMax. MyBroadband stated that the company will be revealing the service on August 19, 2015. It has planned to do so before the release of Netflix in the country so that can take over the major portion of the market before Netflix does.
Netflix had initially announced that it plans to expand worldwide faster than expected by the end of 2016. Whereas Naspers aim is to rapidly expand worldwide and become the market leader. According to My Broadband, a spokesman at Netflix said that they will not provide details as to where they will be launching but South Africa is definitely one of the countries that will be able to enjoy their service in the next two years. Naspers recently acquired stakes in a UAE based video on demand platform Provider Company called Icflix, which presently operates in Middle Eastern and North African countries.
After the company announced the launch of ShowMax, it said that the experience will be similar to that of Netflix; the customers will have access to most of the shows that are available on Netflix as well which include The Big Bang Theory and True Blood. ShowMax will not only be competing with Netflix but some of the local service provides as well like that DSTv offerings from MultiChoice and all other pay-players such as Hulu and Amazon.com.
The video streaming giant has shifted its focus to original content which is another thing that ShowMax will have to invest in if it wants to capture Netflix’s market before it even gets in the game. ShowMax is said to put in all its efforts to become a completely established business before Netflix arrives in the South African market. Other details, such as pricing, full catalog are likely to be unveiled on August 19, 2015.