Twitter, Inc. to Boost its Presence in the Asian and Middle Eastern Market
Twitter announced Rishi Jaitly as the new Vice President of Media for the Middle Eastern and Asian Market.
Twitter, Inc. has been looking to expand in the Asian and Middle Eastern Market as it counts for at least half of the world’s internet users. The social media website giant Facebook has managed to take over that entire market so now Twitter is pushing be capture that market as well.
On Tuesday according to Twitter news, the company announced its new Vice President of Media in the Asian and Eastern Market, Rishi Jaitly who was formerly the Director of Marketing for India and Southeast Asian at Twitter. She was also a former U.S based googler. Mainly his job is going to sell the concept of Vine, Periscope and Twitter to the media companies and publishing firms.
Twitter was initially banned in China in 2009 due to which it went through a tough time and was unable to expand into the Chinese market whereas its rivals YouTube and Facebook managed to get the maximum user activity in those regions. Twitter was banned it China because they believe that it would be used for anti-government protests and competition from the Chinese version of Twitter Sina Weibo in Hong Kong.
According to the new Vice President Jaitly, the Middle Eastern and Asian market counts for half of the world population that uses the internet which include mobile and social media users which makes this region an exciting place to expand to and gives Twitter an opportunity to connect with publishers. Australia, China, Japan and India will be the main markets that Rishi Jaitly will be focusing on. In a statement Jaitly said that his strategic priority is to grow the audience of Twitter by partnering with news publishing firms that make Twitter as their main priority as well. The company’s aim is to make the audience of this part of the world realize that Twitter is first and best way to show the audience what is going on in the world.
Facebook has managed to continuously increase its daily active users; currently it has over 950 active users globally but it is still growing its audience in the Asian market. This should give other social media websites including Twitter that they have a chance to grow and be successful in these markets as well. Because Facebook and Twitter are two completely different kinds of social media websites so it has an equal chance to grow in Asian as Facebook. Twitter has been doing quite well in the mobile sector and managed to add 14 million new users in its last quarter.