Alibaba to offer Nov 11 deals in offline stores
Alibaba collaborates with 180,000+ offline stores to celebrate Singles' Day this year.
Alibaba Group Holding is known as the King of Holiday seasons. As the company is located in China, it does not give significance to the normal holiday festivals or celebrate them, such as Black Friday or Thanksgiving, to that extent. However, it introduced its own largest shopping festival during the same time period. The online retailer is well known for celebrate and enjoy Singles’ Day on every November 11. The company introduced this day for all the individuals out there who is not involved with any other person. In recent times, the company has made Singles’ Day the largest online shopping festival.
This year, the company plans to do something big and extraordinary. Every year the company goes solo with its own shopping event however it has now planned to make Singles’ Day an omni channel celebration. The Chinese tech giant will offer hundreds of deals and discounts on various items and products and this time it has welcomed several brick and mortar stores as well, based in China, to participate in the Singles’ Day event.
Almost 180,000 offline stores i.e. brick and mortar stores have consented to be involved with the company in this event. According to Alibaba, the offline stores will vary from shopping mall outlets to chain stores from all the 330 cities in the country.
The president of the retail business sector at Alibaba Group, Zhang Jianfeng, stated that this will be a exciting new experience that there are more businesses interested to participate in this event apart from the company itself. There will be thousands of online stores as well as Intime Retail Group Co Ltd. and Suning Commerce Group Co Ltd. and who are the partners of the company. All of these businesses will be selling their products and items on November 11.
Mr. Zhang Jianfeng added, “Alibaba has been successful at building its business online. But we've thought about for a while about how to work with offline partners as they are still such an influential power in the economy.”
For the company, it will be a hectic process as all the 150,000 or more offline stores will need to be in cooperation with the online retailer. The offline stores would integrate their information with the company’s product and membership management, delivery service system and logistics. This will make the shopping experience smoother for the customers as Alibaba has vowed to deliver products such as home appliances in two hours or so.