Delta Air Lines Leveled Up Its Game
Delta Air Lines was the first one to react to improve and make air traveling experience better.
Delta Air Lines, Inc. is known as the best American airline in recent times. The company has reinforced its business strategies and since then it ensures customer satisfaction. When it comes to on time arrivals and departure of flights, comfortability, peaceful, and no lost luggage, then Delta is the airline which is miles ahead of its peers and competitors. People who have traveled in Delta know the experience hence whether a customer hates traveling or hates any airline. He/she cannot hate Delta at all.
The major American airline provides the best service and values its client. However, it is believed that airlines have become a mandatory mention in the list of things which Americans hate. You can get information of the experience of any airline using Twitter where people would be mentioning and tweeting about late flights, no punctuality, uncomfortable seats etc. According to the survey conducted by American Customer Satisfaction Index (ACSI), it came up with a result that the airline business is most hated in any country.
It cannot be if the businesses learn how to sustain and manage when everything is falling down to pieces. You cannot point all of this to Delta Airlines, as it knows what to do and how to do. The company pledged last year that it will be reinforcing its business which will further reinvent the whole traveling experience for customers in the times to come. The business has seen an increased number of travelers as soon as the fuel prices took a downfall.
This is where Delta played smartly and decided to make traveling civilized again by changing a few things. It can be said that the company has raised the bar high up and flying with its recent ‘Up’ spot. Tim Mapes who is the Senior Vice President of Marketing at Delta is the man to take all of this credit. He stated that the company did not conduct an in depth analysis and study to find what is going wrong. It just listened to the travelers’ demands and acted and implemented on them.
From on air video on demand service to offer video games, and on offering several types of beverages and alcohol to improve the food quality, Delta can be a very good example of reacting the first when it was meant to be done.
According to Tim Mapes, “It's making the website faster, it's making the service levels warmer, it's becoming more innovative than people expect U.S. airlines to be. Some of that is creative risk taking, some of that is pushing the boundaries of challenging the status quo, but ultimately it's just committing fully to making things better.”