Alphabet Google Play Music Paves Its Way To South Africa
Alphabet comes up with Google Play Music in South Africa.
Venture Beat has recently reported that Alphabet Inc- the parent company of Google has come up with its Google Play Music service for the masses in South Africa. The service will be price tagged at $3.50 per month till January. FY16. Moreover, the service will be available on Android, iOS and the desktop version.
Google Play Music is a service that enables the consumers to go through diverse music content. This encompasses individual artists, diverse range of musical genres along with various record labels. Moreover, users can also upload 50,000 songs to their digital archives, enabling them to get access on other devices connected. Moreover, the service also allows users to download any track they wish from the 35,000 tracks present on this medium. Moreover, on the basis of the users liking, they are also provided a set of recommendations to ease it out for them.
The service will be priced at its original fee soon after January. Google products are used in the South African region where some of the company’s applications like the Google Movies and Google Books are widely used by the masses. However, this is the first time the company has decided to launch a streaming service in the region.
Streaming services have gained immense traction over a short period of time where services like Apple Music by Apple Inc. and Spotify are considered to be the industry giants. However, to stay on par with competitors, the company had to come with a similar service.
The offer with a redu8ced price tag is available till January, 2016. This might help the company in strengthening its user fraternity in the South African market. One whole month will be granted to the company to enjoy access to the services at a minimal price. So if the company succeeds in luring music lovers during this one month then they will have a sound consumer base throughout as assumed by analysts.
The reason why the company is offering this discount is simple. Hey actually don’t want the users to sway away to others online music streaming services. Apple Music and Tidal are a step ahead since thjey provide users with the opportunity to interact with the artists. GOOG so far has n ot come with a feature of this nature but it is expected that the company will come up with something similar in the times to come.
With competition increasing in online music streaming, such initiatives are great to sustain.