Amazon Offers Showtime And Starz To Prime Member
Amazon is all set to introduce on-demand programming from Showtime and Starz exclusively for its Prime members.
Amazon Inc. currently is known as the reigning monarch of online American shopping. The company’s rule and dominance in the region is prolonging due to weak competition from other domestic companies. It can be stated as the uncrowned king of America’s e-commerce market and it proved its point at Cyber Monday where the online retailer was accountable for nearly 38% of overall online sales. However, it wanted to make its name outside e-commerce market as well due to which it expanded in various business categories. Thus, its recent push is in the entertainment industry.
According to the Wall Street Journal, Amazon is all set to take a major step forward in becoming a virtual cable company. It is believed that it will be introducing and offering add-on subscriptions to its Prime members in the coming times. The company will be providing on-demand content from popular channels, such as Starz and Showtime in only $8.99 per month.
The Wall Street Journal reports, “Amazon’s new offering furthers its ambitions in streaming video and could lure new subscribers to its $99-a-year Prime program, which offers unlimited two-day shipping, the streaming video offering and other goodies. Amazon covets Prime members because they spend more money on the shopping site than non-Prime customers.”
The ecommerce giant has been thinking a lot to make its Prime streaming video offering better for its subscribers. These add-on subscriptions will be available to all the members on the company’s apps available for smartphones and tablets, set top and streaming boxes, and connected television sets.
Amazon has not yet revealed, but it says that it has millions of Prime member as of now. It would be exciting to see how it persuades and then eventually offers the on-demand content from Showtime and Starz. This move would revolutionize the internet TV industry and consequently push the company to new heights.
Wall Street adds, “Such products threaten to hasten the decline of traditional cable bundles, which net Time Warner Cable Inc., Comcast and others profits by offering, and charging for, more channels than most customers ever need.”