Amazon Prime Now Not Available In Black Neighborhoods
Bloomberg story concludes that the free same day delivery service is not available in the most of the black neighborhoods like Roxbury.
Amazon Inc. recently introduced its free same day delivery service in several new regions of the United States and United Kingdom for the customers who are subscribed to its exclusive Prime Now program. A couple of weeks ago it made its way into eight new cities of the United Kingdom and the customers were quite happy about the expansion. It also serves most of the parts in the US but sources suggest that the online retailer is excluding some of the areas that belong to the black neighborhoods.
It is believed that the e-commerce behemoth Amazon is not serving the predominately black neighborhoods equally as it does to the white neighborhoods. A new detailed analysis was done by Bloomberg which looked across the areas and territories in which the Amazon Prime Now service is available. The report is named as Boston Globe which highlighted the most evident disparity of the service availability is in Boston. In Boston, reportedly three zip codes where the areas are dominated by the Blacks do not have the free same day delivery service option. The neighborhood is known as Roxbury. The best part about this is that all other neighborhoods surrounding it on all sides do have this service.
Apart from Roxbury, the ZIP codes for other black neighborhoods in different cities are not eligible for the service due to varying degrees because of which Bloomberg concludes in its report that the mighty e-commerce leader is failing to keep its promise of an ‘egalitarian shopping experience’ i.e. equal shopping experience for all customers irrespective of the class, color, and race.
The story of Bloomberg further shows that Amazon does not decide the areas itself and there is no evidence as of yet that it includes or excludes any area on the basis of race. Amazon’s spokesman stated that the main focus of the company while deciding the areas to introduce free same day shipping is on the ZIP codes which has the highest number of Prime members. And ethnicity composition plays no role to decide neighborhoods. This is true because if Amazon expands this service in areas where there are less Prime members, it will not receive greater returns as to avail the service a membership is necessary.
According to the story of Bloomberg, it is believed that “there is a logical approach from a cost and efficiency perspective … in segregated cities where most of those paying members are concentrated in predominately white parts of town, a solely data-driven calculation that looks at numbers instead of people can reinforce long-entrenched inequality in access to retail services.”